Oh nerds. You work so hard and you are so excited about what you do. Those data! That policy! That legal brief! So hot. If you could just get people to read your FAQ, then they’ll understand. And why should you have to summarize it in an FAQ anyway? That graph on Page 5 says it all! Amiright?
I grew up taking ballet lessons at a little single-studio school in a converted house on Bainbridge Island. My teacher was a woman named Nora, who, in addition to instilling me with a love of dance, I now realize was partially responsible for raising me and a core group of my dance sisters.
Public relations, marketing, corporate social responsibility, content strategy…. Whatever our professional specialties, as communicators, it’s our job to influence how audiences perceive the organizations we work for. We stay tuned in to what’s happening outside the organization so we can help equip executive leaders make good decisions.